With the passage of data protection laws like the EU’s recent General Data Protection Regulation, mass email-based marketing strategies are becoming less feasible. Instead, many companies are focusing their efforts on marketing to a more intentionally crafted audience via LinkedIn.
Check out this article to learn more about making the switch from emails to the more personal connection of LinkedIn.
At Strix LA, we know how important it is for your business to remain proactive as compliance requirements change. Contact us to stay ahead of the latest compliance developments.